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Post by account_disabled on Feb 13, 2024 9:06:43 GMT
Smart TV is becoming more popular and will reach million by . . The interactive advertising market will grow by % by . Read Digital Brandformance Digest“Why does one creative work better than another?” advertisers often ask. Of course, there are factors such as eCPM, targeting settings or seasonality of demand, but often the effectiveness of creatives depends not only on them, but also on the subjective perception of the audience. There are creatives who have been working for three or Costa Rica Email List four years on different projects and are almost independent of users. And there are those who have never come in and will never come in. The agency’s task is to find the “golden creative” that will appeal to the audience and, therefore, will save the agency money due to a high CTR. Previously, this search did not require much effort: when launching an advertising campaign, the choice was between a square carousel and a wide-format ad in the news feed. Today, the possibilities are much wider: one image, a carousel, a slide show, a selection - and that's just on Facebook. To test all available formats for different platforms, you will need several dozen creative options. Where do you get ideas from? Some tips from the personal experience of the Adventum team. Ivan Burovtsov, Mobile Traffic Manageryour product Are you selling something? Great.
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