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Post by account_disabled on Mar 11, 2024 3:20:59 GMT
The disheartening fact is that around half of marketers simplistically reduce the topic of AI to the concepts of chatbots, big data and robots. The application of AI to marketing: Predictive Analytics The first field of application of Artificial Intelligence to marketing processes is in the phase of understanding consumers' needs, but also the ideal places and moments in which to come into contact with them (customer intelligence). To do this, marketers should invest in an analytics system capable of collecting, relating and visualizing the Big Data useful for analysis.
The most advanced technologies do not limit themselves to Canada Phone Number photographing the current experience made at the various points of contact with the company, but offer predictive estimates on future behavior (predictive analytics). The application of AI to marketing: Marketing Automation The information processed by analytics systems should help in customer profiling but also in the management of marketing processes. Today a certain automation of the same is necessary precisely to be able to get in touch with prospects and customers when they need a certain information.
In practice, the ways to do this can be different: from the automation of notifications via app when the consumer is physically in a certain place, to the activation of chat bots at certain moments of navigation, up to the use of IoT sensors in the store to offer personalized discounts. Ultimately, today the technology to help CMOs improve the customer experience is sufficiently mature, but what is often missing is a strategic approach (planned and reasoned), supported by the involvement of all organizational levels.
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