Post by account_disabled on Oct 28, 2023 6:28:01 GMT
Offline & Online merge with apps as a means and other tools that are making space in stores such as cameras that analyze consumer expressions in front of the shelves or motion sensors it is possible to transform real behavior into digital data to be integrated into Big Data. In this way, an important piece is added purchasing behavior outside the Internet but in real life. Someone defined technological progress as that moment in which a technology, until then for a select few, becomes available to everyone it is certainly the path of smartphones and tablets which have, for better or for worse, revolutionized our way of living. Let's go by show of hands how many of you wake up in the morning and check your emails before getting out of bed.
How many of you have your cell phone in your hand while watching TV to look photo editing servies at Facebook? And how many have the tablet placed in the bathroom and use it mainly at that time? Okay, the last one. How many at the restaurant table chat with their group of friends via Whatsapp? How many did you raise, out of ? Not bad. Big data, technology and communication If this wasn't enough for you to understand how much this technology has entered our daily lives, I'll tell you this anecdote.
I was with a customer the other day who was telling me about this huge large scale retail chain which has seen an incredible decline in recent years in "last mile" products, those just before the checkout block. They wondered for months whether cigarette butts and sweets were no longer appealing to customers and how they could replace them. Finally they realized that much more simply, today, people in queues no longer look around but have their eyes focused on their cell phones.
How many of you have your cell phone in your hand while watching TV to look photo editing servies at Facebook? And how many have the tablet placed in the bathroom and use it mainly at that time? Okay, the last one. How many at the restaurant table chat with their group of friends via Whatsapp? How many did you raise, out of ? Not bad. Big data, technology and communication If this wasn't enough for you to understand how much this technology has entered our daily lives, I'll tell you this anecdote.
I was with a customer the other day who was telling me about this huge large scale retail chain which has seen an incredible decline in recent years in "last mile" products, those just before the checkout block. They wondered for months whether cigarette butts and sweets were no longer appealing to customers and how they could replace them. Finally they realized that much more simply, today, people in queues no longer look around but have their eyes focused on their cell phones.