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Post by account_disabled on Nov 29, 2023 10:37:36 GMT
Over the years, we've invested a lot of time and effort into understanding where marketing is heading and taking advantage of these shifts. Duncan and I initially thought web computing was going to be a big thing and then initially started our company with the backing of a simple app we built to help small business owners take advantage of the self-publishing revolution. Photo by Zwickhill Photography As we shift to focus more on search channel dominance, we begin to try to understand what actions Google might take. We've written a lot about this over the years, but we were discussing impacts like Phone Number List pandas, penguins, and hummingbirds years before they actually happened. Pandas and penguins set out to make our vision a reality. We are more effective search marketers than ever because we have largely bypassed building search infrastructure, And try to structure it the way you search. But something was still wrong. Powerful content is becoming more and more effective. However, the greatest examples of content. We see at search conferences are not built by agencies. Brands have . Yet the best brand builders aren’t agencies. For a long time we've been talking about not being a verb. You don't need a website. Good ranking is a result, not an activity. It's like fame. Famous is not a verb. You don't make someone famous. You're famous for doing other things (sports, performing music, appearing on TV). Search engine optimization is the same.
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